4min chapter

Sports Media with Richard Deitsch cover image

ESPN data strategist Flora Kelly

Sports Media with Richard Deitsch

CHAPTER

The Shifting Landscape of Sports Consumption

Exploring the impact of changing TV habits on avid sports fans, ESPN's resilience, and a sponsorship segment highlighting Shopify's diverse solutions for entrepreneurs. The chapter also delves into the emerging market of sports betting in the US with ESPN's strategic partnership with BetMGM and the role of analytics in assessing the audience's gambling potential.

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