ESPN data strategist Flora Kelly
Sports Media with Richard Deitsch
00:00
The Shifting Landscape of Sports Consumption
Exploring the impact of changing TV habits on avid sports fans, ESPN's resilience, and a sponsorship segment highlighting Shopify's diverse solutions for entrepreneurs. The chapter also delves into the emerging market of sports betting in the US with ESPN's strategic partnership with BetMGM and the role of analytics in assessing the audience's gambling potential.
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