Unprecedented Viewership Numbers for Women's College Basketball

Episode 388 features ESPN Vice President of Brand Strategy and Content Research Flora Kelly. In this podcast, Kelly explains her role at ESPN and how that informs the company; how her research team works; the macro trends she is seeing in sports in 2024; why college sports is continuing to soar; the incredible numbers for women’s college basketball; how young fans process sports; the enduring power of the NFL; how ESPN looks at gambling data, and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, and more.

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