ESPN data strategist Flora Kelly
Sports Media with Richard Deitsch
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Analyzing Sports Fandom Trends and Viewership Metrics
Flora Kelly, ESPN's vice president of brand strategy and content research, discusses her team's crucial role in analyzing viewership and social media data to drive business insights through cultural and fandom studies. The chapter explores the intersection of sports with changing interests, the impact of social media on engagement, and the strategic influence of data on ratings and audience engagement in sports media.
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