The So What from BCG

Do We Need Humans Anymore in Customer Journeys?

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Jun 7, 2023
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INSIGHT

The Rise of Demanding Customers and AI

  • Customers are more demanding than ever, wanting fast and convenient service.
  • Businesses turn to AI to manage this demand, raising the question of humans' role in customer experience.
ANECDOTE

AI-Powered Call Centers

  • Karen Lellouche Tordjman discusses using AI in call centers to improve customer retention.
  • AI equips agents with information to offer personalized deals, preventing cancellations.
INSIGHT

Personalized Websites

  • AI personalizes websites based on past customer journeys and viewed products.
  • This allows companies to tailor recommendations, enhancing user experience.
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