The So What from BCG cover image

Do We Need Humans Anymore in Customer Journeys?

The So What from BCG

CHAPTER

How to Avoid Information Calls

In many companies, the vast majority of calls are still information calls. It's important for companies to make sure that all these information calls don't happen. So how do you avoid that they happen? You make sure that the information exists in a very simple way in another place.

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