Do We Need Humans Anymore in Customer Journeys?
The So What from BCG
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The Risks of Using Best of the Art AI
A lot of people are using not best in the class AI and just very simple, like basic targeting without all the richness of the data. If you want to do AI well, you really need to have very strong, very good data. The other piece I would add is the fatigue to receive so much reach out from so many companies all the time.
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