How CEOs Are Using Data to Understand the Diverse Consumer Experience

CEOs need to think about what are the key journeys I want to be able to offer. What are the technologies I need to invest on to deliver these journeys? Usually, there is a lot of questions around as a company, do I want to position my journeys on my touch points more as an experiential brand or as a convenience brand for example. This choice actually defines a lot of the touch points and the journeys you're going to offer.