2min chapter

The So What from BCG cover image

Do We Need Humans Anymore in Customer Journeys?

The So What from BCG

CHAPTER

The Future of Virtual Assistants

Karen: Where do you expect the trends to be in the future? Karen: I think one trend could actually be very interesting is, you know, when you think about Chad GPT today. If you imagine tomorrow you have this kind of virtual assistant to which you can ask any question and it will make recommendations proactively for your day-to-day life. That's the kind of things that I think will happen in the future - a natural evolution of what we've seen recently.

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