329: How to Find Your Verbal Brand Identity with Justin Blackman

Justin Blackman writes brand guidelines for copywriting. It’s common for brand guides to exist for graphic designers but copywriting guidelines tend to be very loose – if they even exist at all.

Some of the topics we hit include:

• What is a brand voice guide?
• What are the three elements of voice?
• When is a good time for a brand to do this?
• How do you capture the voice of people who are not writers?
• How do you maintain sanity writing in other people’s voices?

Connect with Justin:

• Write More Personality-er Workshop
• Free Brand Voice Guide

Connect with Me on Social:

• Instagram
• LinkedIn
• Facebook
• Twitter
• YouTube

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com