329: How to Find Your Verbal Brand Identity with Justin Blackman
You Are The Brand
00:00
What Is a Brain Voice Guide?
A lot of people are familiar with brand guides, but what is a brain voice guide? It's not quite fair that designers have literally instruction down to the pixle, but writers have very, very loose lines. So when a writer comes in, it'd be like telling the writer that our voice is blue. And you don't know if it's midnight blue, light blue, baby blue, dark blue. There's so many shades of voice that a writer can think that they havet spot on, but to the brand, or to the person that's that's reading it or proving it, it can sound completely off.
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