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329: How to Find Your Verbal Brand Identity with Justin Blackman

You Are The Brand

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The Difference Between Writing and Writing

When i was writing, you know, a book or longsales page, i'm just like, what? I over ited the heck out of it. And now instead of writing for people, i teach people how to write like other people,. No, i love it. It's when you have those really interesting challenges that you have to focus on it, that you become aware of it. Like one is to deal with muffets, upits find a way to tie thus in iteoworry? Well, actually, it kind of goes to a lot of jim henson's style and teaching. You'll see i've got some super grover muppets here

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