329: How to Find Your Verbal Brand Identity with Justin Blackman
You Are The Brand
00:00
The Transformation of a Brand Voice Guide for Writers
A lot of my brand guides are long. Like ones that i've done for amy porterfield, stom claran, they are over a hundred pages long. The transformation is it's basically an on boarding guide for writers. Rather than actually having to communicate tat every time you hire a writer, you just share a google doc mso here you go. And then the writer gets it like, oh my god. Thank you. I know exactly what to do. It's but most brand voice guides are not mine, but like most that writers get ere like three to five pages long. Mine goes super deep.
Transcript
Play full episode
