Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Episodes
Mentioned books
Jul 2, 2025 • 16min
465 - Starting Over After Losing the Life You Imagined (I'm Back)
The host reflects on personal loss, sharing how grief can fuel ambition and creativity. They discuss the complexities of their relationship with their late father, revealing insights about unfulfilled expectations and family dynamics. The journey of self-discovery shines through, emphasizing the challenges of starting over after significant life changes. Authenticity in content creation is explored, highlighting the importance of staying true to oneself, even amid the pressures of digital engagement. This heartfelt conversation resonates deeply with anyone navigating personal and professional reinvention.
May 29, 2025 • 25min
464 - How I Reconciled My Relationship with My Father, My Past, My Pain
Watch this talk on YouTube » Entrepreneurs and high achievers like to talk a lot about how to rewrite their life story, especially in the context of their external accomplishments. I've found that growth more happens in the unseen moments - the times of pain, heartache, and the decisions we face that require courage, forgiveness, and presence. When I got the call that my dad was dying, I knew I had to share this story—our story. This is a talk I gave at Growth Now Summit Live, and with special permission from host Justin Schenck, I’m sharing it here. It’s about reconciliation, grief, identity, and the raw, often ugly road to healing. Whether or not you’re navigating loss or family conflict, I hope this message invites you to reconnect—with yourself or someone else—before it’s too late. CONNECT WITH ME Website Instagram TikTok X (Twitter) LinkedIn Facebook
May 20, 2025 • 5min
A personal update...
There's been a lot going on lately, so I thought I'd pop in and give you an update. Sorry I've been missing my podcasts...
Apr 29, 2025 • 31min
463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell
Ellin Sidell, a seasoned Fortune 500 leader and the author of The Influence Advantage, shares her insights on mastering persuasion as a solopreneur. She reveals how humor helped her navigate workplace challenges and emphasizes the power of mentorship and sponsorship for personal growth. Ellin discusses the pivotal role of self-leadership in a content-saturated world and reflects on her transformative journey through public speaking and creative strategies. Listeners will gain valuable lessons on how to advocate for themselves and develop their unique brand.
Apr 22, 2025 • 41min
462 - Rich Relationships - How to Create a Million-Dollar Network for Your Business with Selena Soo
Want to build a network that actually works for you — without faking extroversion or burning out? Today, Selena Soo joins me to talk about what it really takes to build a million-dollar network in today’s world. From defining your inner circle to learning how to ask for help, this conversation is packed with practical wisdom and hard-won insight. Why introverts can often be great relationship builders—and how Selena leveraged this to create a thriving network The 3-phase framework of building Rich Relationships: Align, Attract, Activate How to sort your network into 6 circles—and why this protects your time, energy, and values The vulnerable story of how Selena ended a million-dollar relationship with a mentor who crossed the line Don’t just listen—put this into action. Get Selena’s free scripts, preview the book, and enter to win $1,000: richrelationshipsbook.com/mikekim Get Selena's book, Rich Relationships, on Amazon here » Connect with Selena: Website - https://www.selenasoo.com Instagram - https://www.instagram.com/selena_soo Facebook - https://www.facebook.com/selenasoo LinkedIn - https://www.linkedin.com/in/selenasoo
Apr 15, 2025 • 51min
461 - Why Being Nice is Keeping Your Clients from their Best Results with Jay Ferrugia
Jay Ferrugia, a fitness industry pioneer with over 25 years of transformative experience, discusses the real secret to client success. He argues that being excessively nice can actually hinder results and emphasizes the importance of brutal honesty in building trust. Jay reveals what he looks for in clients during their first meeting and how personality fit can drive outcomes. He also shares insights on personal growth, highlighting daily habits like cold showers and authentic communication as keys to success.
Apr 8, 2025 • 33min
460 - Think Like a Millionaire - Heidi DeCoux’s Top 6 Money + Mindset Shifts
Heidi DeCoux is an entrepreneur, tech innovator, and financial literacy advocate. Heidi has successfully built and scaled four businesses with 50%+ profit margins and sold three of them, one of which resulted in a 7-figure exit. In this conversation, Heidi shares some of the most important principles for success. Her latest adventure is launching the tech startup, Cashflowy.ai — a bookkeeping, client invoicing, and cash-flow management smart AI software for small businesses that eliminates the need for a bookkeeper. Heidi is also the founder of Financial Titans — a nonprofit that teaches young people how to start businesses and make their first $500 while learning to think from a first principles, entrepreneurial perspective. 3:26 – You will never figure it out all in your head 4:22 – There is no end so enjoy the journey 6:18 – Everything is figureoutable 10:44 – The dark night of the soul is real 14:25 – Get good at letting go 18:52 – You will rarely make a mistake you won’t recover from 25:00 – Define your relationship with business, money, confrontation Connect with Heidi: Website Cashflowy.ai Instagram Connect with Me: Website Instagram TikTok X (Twitter) LinkedIn Facebook
Apr 1, 2025 • 13min
459 - If You're a Coach Scared of AI, Listen to This (2025)
Worried that AI might replace your role as a coach? Fear not! The discussion highlights five compelling reasons that prove human connection is irreplaceable. Coaches excel in deep emotional engagement and teaching clients the art of critical thinking. Storytelling is emphasized as a powerful tool to captivate and inspire. Plus, learn how to leverage AI to enhance your coaching presence without losing your unique touch. Embrace the blend of technology and humanity to stand stronger in your market!
Mar 25, 2025 • 13min
458 - The Harsh Truth About AI Taking Over Coaching Industry
AI isn’t coming — it’s already here, reshaping the coaching, consulting, and expert industry at a speed that’s catching many off guard. In this episode, I share an unfiltered look at how AI is changing the personal brand space and what you must do right now to stay relevant, trusted, and in demand. This isn’t a tech tutorial — it’s a wake-up call. You don’t need to fear AI… but you do need a plan. 0:57 - Connection is the differentiator 2:25 - The viral AI YouTuber who lost my trust 5:07 - The messenger is more important than the message 6:02 - Your output should be INCREASING 8:23 - U.S. presidential campaigns reveal where content is headed next 11:07 - Publish or perish If you’re a coach, expert, or creator who wants to stay ahead of the curve, this is the episode you can’t afford to skip. 🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O CONNECT WITH ME Website: https://mikekim.com Instagram: https://instagram.com/mikekim TikTok - https://tiktok.com/mikekimtv X - https://twitter.com/mikekimtv LinkedIn - https://linkedin.com/in/mikekimtv Facebook - https://facebook.com/mikekimtv
Mar 18, 2025 • 29min
457 - 5 Big Mistakes When Trying to Monetize with a Small Audience
Many believe a large audience is necessary to monetize skills, but that's a misconception. Key mistakes include pricing too low and missing out on building an engaged email list. Fostering genuine relationships with a small, dedicated community can lead to surprising opportunities. The speaker emphasizes the value of high-caliber events and shares personal stories to highlight effective strategies for financial success. Simple shifts in mindset can unlock true earning potential!
