

Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
Episodes
Mentioned books

Oct 28, 2025 • 17min
[#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book
 Read this episode: mikekim.com/book-roi Watch this episode on YouTube » In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers. You'll hear what it actually takes to hit those lists, what "writing a good book" really requires, and how the process itself rewires your identity and business from the inside out. CONNECT WITH ME  Website Instagram TikTok X (Twitter) LinkedIn Facebook      

5 snips
Oct 21, 2025 • 13min
[#05] The Economy of Meaning - What's Coming Next for Coaches, Guides, and Personal Branding in the Age of AI
 Read this episode: mikekim.com/economy-of-meaning Watch on YouTube here » What if the next great economy isn't about money, content, or attention, but meaning? In this conversation, I unpack every major shift we've lived through—the Industrial, Knowledge, Digital, Creator, and Attention Economies—and why the next frontier for personal brands is the Economy of Meaning. It's a wake-up call for entrepreneurs, coaches, and creators to stop chasing optimization and start embodying integration: to share stories that cost them something, lead with honesty, and build brands that matter because they mean something. I believe this is where personal branding is going in the age of AI. CONNECT WITH ME  Website Instagram TikTok X (Twitter) LinkedIn Facebook  

Oct 14, 2025 • 10min
[#04] The Delete-and-Replace Method: How I Rewrote the Stories Running My Life (and Business)
 Read this episode: mikekim.com/delete-and-replace Watch on YouTube here » Most of us carry stories we didn't consciously choose. Growth usually requires letting go of those stories, but trying to them can feel impossible. In this episode, I share something that has helped me: instead of fighting to delete the file, save over it by creating new experiences in the same spaces. Some stories can only be released when you transmute them into something with material consequence—a book, a body of work, something that makes it all matter. If you've spent years hiding behind other people's frameworks and voices, there comes a moment when what's clawing its way out of you demands to be heard. RESOURCES & LINKS:  Waitlist for Book Accelerator: mikekim.com/writeyourbook My new book, Own Your Brand, Own Your Career: » Connect with Kevin Monroe on LinkedIn »  CONNECT WITH ME  Website Instagram TikTok X (Twitter) LinkedIn Facebook  

Oct 7, 2025 • 14min
[#03]  The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)
 Discover how one person's intellectual property can thrive across multiple markets. Learn about the IP Empire framework that shifts focus from chasing gigs to building sustainable assets. Delve into the concept of antifragility, exploring how businesses can not only survive but grow stronger in tough times. Hear how strategic insights from an ancient novel and its video game counterpart shaped these ideas. Plus, find out how to prepare your brand for unexpected market shifts like the recent pandemic. 

Sep 30, 2025 • 14min
[#02] Three Mental Models That Help Me Make Better, Faster Decisions (and Live a Fuller Life)
 It's common to agonize over decisions, but a few years ago I realized I was asking the wrong question entirely. Instead of "Did I make the right decision?" I started asking "How do I make better decisions faster?" That shift led me to discover and study decision-making frameworks - and these three have that completely changed how I approach business and life. 1:22 - One-way vs. Two-way doors 4:39 - The Lindy Effect 8:28 - The Chick Test 12:49 - Waitlist for writing your book You can watch this episode on YouTube here » RESOURCES & LINKS:  Waitlist for Book Accelerator: http://mikekim.com/writeyourbook My new book, Own Your Brand, Own Your Career: »  CONNECT WITH ME  Website Instagram TikTok X (Twitter) LinkedIn Facebook  

6 snips
Sep 25, 2025 • 4min
473 - The Newsletter-First Strategy That's Changing How I Build My Brand
 Feeling overwhelmed by content creation, the host reveals a new strategy focused on prioritizing the newsletter. This shift aims to simplify his approach and clarify his thoughts. He plans to syndicate this content to podcast and YouTube, making it easier to manage. Additionally, targeting LinkedIn for promoting his book ensures it reaches the right audience. The discussion highlights the importance of consistency and aligning with personal values while striving to serve the audience better. 

Sep 16, 2025 • 39min
472 - Personal Brands - Learn from this Morgan Stanley COO's Wardrobe Wake-Up Call (with May Busch)
 What happens when a hardworking analyst who gets mistaken for a flight attendant discovers she needs more than excellent work to climb the corporate ladder? May Busch's 24-year journey from junior analyst to Chief Operating Officer at Morgan Stanley Europe reveals the uncomfortable truths about executive presence, personal branding, and why your skills alone won't get you promoted. Some key points:  The promotion-killing wardrobe mistake that taught May the harsh reality about looking "the part" The secret world of workplace sponsors and how May accidentally earned one of the most difficult managing directors as her champion Why AI won't eliminate all roles but will fundamentally change what companies expect from rising talent in the next 3-5 years The "hand brake" revelation that explains how world-class worriers can still achieve extraordinary success in high-pressure environments  Get May's new book, Visible: thevisiblebook.com Connect with May:  maybusch.com May on LinkedIn  Finally, check out my new book with Andy Storch - available now! Get Own Your Brand, Own Your Career on Amazon » This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here: mikekim.com/writeyourbook Connect with Me:  Website Instagram TikTok X (Twitter) LinkedIn Facebook  

Sep 9, 2025 • 56min
471 - How Two Authors Wrote One Book: An Inside Look at Co-Authoring with Andy Storch
 In this conversation, I team up with my friend Andy Storch to share the behind-the-scenes story of our new book Own Your Brand, Own Your Career. We pull back the curtain on what it's like to co-author a book from scratch, why we chose to self-publish, and how this project bridges my world of solopreneurs with Andy's corporate leadership audience. Beyond the book itself, we dive deep into collaboration, personal branding, and the future of work in the age of AI. Get Own Your Brand, Own Your Career on Amazon » This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here: mikekim.com/writeyourbook Connect with Me:  Website Instagram TikTok X (Twitter) LinkedIn Facebook  

Sep 2, 2025 • 46min
470 - How Writing a Book Took a Hall of Fame Coach Beyond the Field with Dr. Barry Davis
 In this conversation, I sit down with Dr. Barry Davis, a collegiate Hall of Fame baseball coach and author of Old Dog, New Tricks: The Power of Leading with Emotional Intelligence. Barry shares how writing books has not only shaped his leadership but also expanded his platform as a consultant, speaker, and facilitator. You'll also get some golden insights on coaching and mentorship. My favorite takeaway? Coach the person, not the position. Get Old Dog, New Tricks on Amazon » This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here: mikekim.com/writeyourbook Connect with Me:  Website Instagram TikTok X (Twitter) LinkedIn Facebook  

Aug 26, 2025 • 47min
469 - A Behind-the-Scenes Look at the Process of Writing a Book with My Client, Marissa Nehlsen
 I sit down with author Marissa Nehlsen to share how we helped her bring her first book, Live Life Rich, to life. You'll learn how the book was conceived and structured, as well as some of the challenges we faced. You can also view this interview in studio on my YouTube channel here. If you've ever wanted to write a book or were curious about how the ghostwriter / client dynamic works, tune in. Get your copy of Live Life Rich » This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here: mikekim.com/writeyourbook Finally, if you haven't yet done so, register for my You Are the Brand AI Summit where you'll learn from leading experts on how to amplify your personal brand using AI - without losing your authenticy or audience: youarethebrand.ai Connect with Me:  Website Instagram TikTok X (Twitter) LinkedIn Facebook  


