
You Are The Brand
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.
Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.
He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
Latest episodes

Feb 25, 2025 • 35min
455: Behind-the-Scenes of My Private Talk in Uganda - The Power of Asking Better Questions
In this episode, I’m bringing you a rare, behind-the-scenes leadership talk I gave for Ugandan Water Project, covering life transitions, unlearning old beliefs, and how asking better questions leads to better answers. If you’ve ever found yourself wondering What am I going to do with my life?, this episode will challenge you to rethink success, identity, and purpose. I share the pivotal moments that shaped my journey—from the expectations placed on me by my culture and faith, to my personal turning points in career, relationships, and self-discovery. We also explore: The four most powerful questions I’ve asked myself that changed my trajectory. A hilarious (and slightly concerning) family story that involves my first-ever experience with alcohol… at age 4. Why your mission, vision, and goals should evolve—but your identity stays the same. If you’re feeling stuck, searching for clarity, or navigating a major transition, this conversation will give you fresh insight and a new framework for moving forward. Ugandan Water Project: ugandanwaterproject.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

Feb 18, 2025 • 23min
454: Why I Went to Uganda and What it Revealed About My Business and Life
What happens when you step outside your comfort zone and immerse yourself in something bigger than yourself? Fresh from a great trip to Uganda, I’m grappling with deep questions about work, meaning, and the unexpected ways life pulls us forward. This episode is a raw, unfiltered reflection on what I experienced—and how it’s shifting my perspective. 🔹 The real reason I said yes to this trip after years of saying no 🔹 How doing work on the ground changed my relationship with my own expertise 🔹 The unexpected lesson the Nile River taught me about life and connection 🔹 Why passion fades—and how to reignite it in a way that feels real 🔹 What I saw that broke my heart (and why it made me want to give more of myself) Join me as I unpack this journey, the emotions I didn’t expect, and the big questions I’m still sitting with. Let’s see where the river takes us. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

Feb 11, 2025 • 47min
453: Why successful people feel empty after achieving their goals with James Beng Lee
Today I talk with James Beng Lee to rethink success. Whether it’s hitting a financial goal, publishing books, or building a business, many people reach a point where they ask: What now? James has worked with top performers across various industries and has seen firsthand how success can often feel hollow when it’s not defined correctly. We discuss the phases when people start questioning their definition of success, how the fear of not enough keeps us stuck in achievement cycles, and why true transformation requires more than just hitting the next milestone. We also break down the crucial role of support networks and why so many high achievers struggle with loneliness. James introduces his 4S Framework—a way to recalibrate the relationships in your life to better support your growth. If you’ve ever felt like you’ve "made it" but still feel a void, this conversation will give you new insights into what truly matters. CONNECT WITH JAMES BENG LEE Website: https://liveholystic.com/ Instagram: https://www.instagram.com/jamesbenglee/ Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

Feb 4, 2025 • 33min
452: Never-before-told personal stories that shaped my life as a bestselling author
This candid conversation dives deep into childhood dreams of becoming a comic book artist and the lessons learned from family. The host shares a heartfelt story about a decade-long silence with their father and how reconnecting reshaped their view on life and self-worth. The influence of professional wrestling on storytelling and branding is explored, along with insights on embracing personal growth and creative endeavors. A reflective journey that encourages listeners to appreciate their own paths and connections.

Jan 28, 2025 • 38min
451: Building a Unicorn Team to Make Big Things Happen with Jen Kem
If you’ve ever felt stuck doing everything yourself, this episode is for you. In this episode I sit down with Jen Kem to talk about her new book, Unicorn Team, and how it changed the way I think about building a team, managing ideas, and stepping into my own role as a leader. We share the hard truths about why working harder isn’t the answer and the mindset shifts that make all the difference. Why your next level requires a mindset shift from “donkey work” to “unicorn thinking” How to identify the right team members, even if you’re just starting out The key to turning endless ideas into actionable, profitable projects Why solopreneurs need to focus on culture, even with small or part-time teams Jen’s practical framework for filtering ideas and delegating effectively Resources Mentioned: Jen Kem’s book, Unicorn Team Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

Jan 21, 2025 • 14min
450: Life Beyond Business - Why I’m Taking a (Hopefully) Life-Changing Trip to Africa
In this episode, I open up about my decision to travel to Uganda—a trip that’s less about adventure and more about reconnecting with what truly matters. After more than a decade in an industry that glorifies success and appearances, I’ve found myself searching for deeper meaning and alignment in life and work. This journey represents a step away from “life as usual” and into the unknown. Why a decade of success left me craving something deeper—and how I’m answering that call. The surprising lesson marketing has taught me about truth, appearances, and connection. What it means to step outside the familiar and embrace the courage to feel again. How personal growth and outgrowing work can lead to greater alignment and purpose. A powerful question for you: What’s calling you to reconnect with your life’s deeper meaning? Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

Jan 14, 2025 • 37min
449: The Director’s Cut of My Book: A Fresh Look at 'You Are the Brand'
Discover how to breathe new life into your book by creating a unique 'director's cut' to engage readers personally. Learn why YouTube is the ideal platform for authors to connect with audiences. Explore the emotional side of branding and the art of storytelling, with insights on strategic business growth. Uncover innovative pricing strategies that boost marketing effectiveness and conversion rates. Hear how personal stories can transform relationships and enhance brand connections.

Jan 7, 2025 • 24min
448: 7 Lessons from a Decade in Full-Time Business for Myself
In this first episode of 2025, I reflect on a decade of being in business full-time (I went full time in August of 2015). This is an honest look at what it truly takes to build a life and business that align with your values. Whether you're just starting out or a seasoned entrepreneur, I hope these stories and insights will inspire you to live and work with greater intention. The 7 Lessons: Pain Pushes Until the Vision Pulls Honor Your Convictions and Make Decisions You'll be Proud of Later Sh*t Happens... And It Can Also Be a Great Fertilizer for Your Future Know Thyself, Entrepreneurship is Full of Emotional Whiplash Relationships Are Rocketships but Also Safe Havens You Can't Always Play 100% Through Pain The Way Out of Your Head is Through Your Heart Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

7 snips
Dec 3, 2024 • 18min
447: How I Matched My Day Job Income—and Left Corporate Life Behind
Dreaming of ditching your 9-to-5? Discover how to match your side hustle income with your corporate salary before taking the leap. Learn the art of resourcefulness, turning early mornings into productive hours. Explore the significance of testing different income streams while still employed. Mentorship is a game changer—find out how masterminds can propel your success. Plus, leverage your day job to enhance your entrepreneurial journey. Ready to transform your life?

Nov 26, 2024 • 9min
446: What Pro Wrestling Taught Me About Breaking the Hustle Cycle
In this episode, we explore the drawbacks of hustle culture and the importance of integrating rest into our lives for sustainability. Through my experience with professional wrestling, I learned how relentless work without breaks can lead to burnout. The episode encourages listeners to rethink their approach to work by simulating urgent scenarios to practice delegation and task management. By prioritizing relationships and commitments that truly matter, the episode advocates for a balanced lifestyle where taking intentional breaks is essential. Tune in to gain insights on crafting a fulfilling life that doesn't compromise well-being. In this episode, you will hear about: Challenging the relentless hustle culture and embracing the necessity of rest. Using high-stakes scenarios to practice delegation and task management. The importance of prioritizing meaningful relationships and commitments. Personal experiences about stepping back for a balanced life. The importance of rest for sustainable productivity and well-being. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.