

Brand You Personal Branding
Mike Kim
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action.
With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he’s learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that’s unmistakably you.
Episodes
Mentioned books

Apr 8, 2025 • 33min
460 - Think Like a Millionaire - Heidi DeCoux’s Top 6 Money + Mindset Shifts
Heidi DeCoux is an entrepreneur, tech innovator, and financial literacy advocate. Heidi has successfully built and scaled four businesses with 50%+ profit margins and sold three of them, one of which resulted in a 7-figure exit. In this conversation, Heidi shares some of the most important principles for success. Her latest adventure is launching the tech startup, Cashflowy.ai — a bookkeeping, client invoicing, and cash-flow management smart AI software for small businesses that eliminates the need for a bookkeeper. Heidi is also the founder of Financial Titans — a nonprofit that teaches young people how to start businesses and make their first $500 while learning to think from a first principles, entrepreneurial perspective. 3:26 – You will never figure it out all in your head 4:22 – There is no end so enjoy the journey 6:18 – Everything is figureoutable 10:44 – The dark night of the soul is real 14:25 – Get good at letting go 18:52 – You will rarely make a mistake you won’t recover from 25:00 – Define your relationship with business, money, confrontation Connect with Heidi: Website Cashflowy.ai Instagram Connect with Me: Website Instagram TikTok X (Twitter) LinkedIn Facebook

Apr 1, 2025 • 13min
459 - If You're a Coach Scared of AI, Listen to This (2025)
Worried that AI might replace your role as a coach? Fear not! The discussion highlights five compelling reasons that prove human connection is irreplaceable. Coaches excel in deep emotional engagement and teaching clients the art of critical thinking. Storytelling is emphasized as a powerful tool to captivate and inspire. Plus, learn how to leverage AI to enhance your coaching presence without losing your unique touch. Embrace the blend of technology and humanity to stand stronger in your market!

Mar 25, 2025 • 13min
458 - The Harsh Truth About AI Taking Over Coaching Industry
AI isn’t coming — it’s already here, reshaping the coaching, consulting, and expert industry at a speed that’s catching many off guard. In this episode, I share an unfiltered look at how AI is changing the personal brand space and what you must do right now to stay relevant, trusted, and in demand. This isn’t a tech tutorial — it’s a wake-up call. You don’t need to fear AI… but you do need a plan. 0:57 - Connection is the differentiator 2:25 - The viral AI YouTuber who lost my trust 5:07 - The messenger is more important than the message 6:02 - Your output should be INCREASING 8:23 - U.S. presidential campaigns reveal where content is headed next 11:07 - Publish or perish If you’re a coach, expert, or creator who wants to stay ahead of the curve, this is the episode you can’t afford to skip. 🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O CONNECT WITH ME Website: https://mikekim.com Instagram: https://instagram.com/mikekim TikTok - https://tiktok.com/mikekimtv X - https://twitter.com/mikekimtv LinkedIn - https://linkedin.com/in/mikekimtv Facebook - https://facebook.com/mikekimtv

Mar 18, 2025 • 29min
457 - 5 Big Mistakes When Trying to Monetize with a Small Audience
Many believe a large audience is necessary to monetize skills, but that's a misconception. Key mistakes include pricing too low and missing out on building an engaged email list. Fostering genuine relationships with a small, dedicated community can lead to surprising opportunities. The speaker emphasizes the value of high-caliber events and shares personal stories to highlight effective strategies for financial success. Simple shifts in mindset can unlock true earning potential!

16 snips
Mar 4, 2025 • 24min
456 - 92% of Solopreneurs We Surveyed Said This… And It Explains Why They're Stuck
Join Robby Fowler, an expert in guiding solopreneurs, as he reveals that 92% of them are making a critical error that's blocking their path to consistent clients and revenue. He debunks myths about branding and reveals how a simple shift in mindset can transform lead generation into a breeze. Learn how one individual skyrocketed from $1K to $10K months by focusing on a well-defined offer. Discover practical tips for secure initial sales by leveraging personal networks—essential advice for anyone looking to thrive in their business.

Feb 25, 2025 • 35min
455: Behind-the-Scenes of My Private Talk in Uganda - The Power of Asking Better Questions
In this episode, I’m bringing you a rare, behind-the-scenes leadership talk I gave for Ugandan Water Project, covering life transitions, unlearning old beliefs, and how asking better questions leads to better answers. If you’ve ever found yourself wondering What am I going to do with my life?, this episode will challenge you to rethink success, identity, and purpose. I share the pivotal moments that shaped my journey—from the expectations placed on me by my culture and faith, to my personal turning points in career, relationships, and self-discovery. We also explore: The four most powerful questions I’ve asked myself that changed my trajectory. A hilarious (and slightly concerning) family story that involves my first-ever experience with alcohol… at age 4. Why your mission, vision, and goals should evolve—but your identity stays the same. If you’re feeling stuck, searching for clarity, or navigating a major transition, this conversation will give you fresh insight and a new framework for moving forward. Ugandan Water Project: ugandanwaterproject.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

Feb 18, 2025 • 23min
454: Why I Went to Uganda and What it Revealed About My Business and Life
What happens when you step outside your comfort zone and immerse yourself in something bigger than yourself? Fresh from a great trip to Uganda, I’m grappling with deep questions about work, meaning, and the unexpected ways life pulls us forward. This episode is a raw, unfiltered reflection on what I experienced—and how it’s shifting my perspective. 🔹 The real reason I said yes to this trip after years of saying no 🔹 How doing work on the ground changed my relationship with my own expertise 🔹 The unexpected lesson the Nile River taught me about life and connection 🔹 Why passion fades—and how to reignite it in a way that feels real 🔹 What I saw that broke my heart (and why it made me want to give more of myself) Join me as I unpack this journey, the emotions I didn’t expect, and the big questions I’m still sitting with. Let’s see where the river takes us. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

Feb 11, 2025 • 47min
453: Why successful people feel empty after achieving their goals with James Beng Lee
Today I talk with James Beng Lee to rethink success. Whether it’s hitting a financial goal, publishing books, or building a business, many people reach a point where they ask: What now? James has worked with top performers across various industries and has seen firsthand how success can often feel hollow when it’s not defined correctly. We discuss the phases when people start questioning their definition of success, how the fear of not enough keeps us stuck in achievement cycles, and why true transformation requires more than just hitting the next milestone. We also break down the crucial role of support networks and why so many high achievers struggle with loneliness. James introduces his 4S Framework—a way to recalibrate the relationships in your life to better support your growth. If you’ve ever felt like you’ve "made it" but still feel a void, this conversation will give you new insights into what truly matters. CONNECT WITH JAMES BENG LEE Website: https://liveholystic.com/ Instagram: https://www.instagram.com/jamesbenglee/ Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

Feb 4, 2025 • 33min
452: Never-before-told personal stories that shaped my life as a bestselling author
This candid conversation dives deep into childhood dreams of becoming a comic book artist and the lessons learned from family. The host shares a heartfelt story about a decade-long silence with their father and how reconnecting reshaped their view on life and self-worth. The influence of professional wrestling on storytelling and branding is explored, along with insights on embracing personal growth and creative endeavors. A reflective journey that encourages listeners to appreciate their own paths and connections.

Jan 28, 2025 • 38min
451: Building a Unicorn Team to Make Big Things Happen with Jen Kem
If you’ve ever felt stuck doing everything yourself, this episode is for you. In this episode I sit down with Jen Kem to talk about her new book, Unicorn Team, and how it changed the way I think about building a team, managing ideas, and stepping into my own role as a leader. We share the hard truths about why working harder isn’t the answer and the mindset shifts that make all the difference. Why your next level requires a mindset shift from “donkey work” to “unicorn thinking” How to identify the right team members, even if you’re just starting out The key to turning endless ideas into actionable, profitable projects Why solopreneurs need to focus on culture, even with small or part-time teams Jen’s practical framework for filtering ideas and delegating effectively Resources Mentioned: Jen Kem’s book, Unicorn Team Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!