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If your business depends on one market, one trending topic, or one lucky break, you're more vulnerable than you think.

I'm breaking down the exact strategy I've used to take the same intellectual property and multiply it across multiple markets—creating an antifragile business that actually gets stronger during downturns.

This is the framework that kept my business growing during COVID while others scrambled, and it's built on strategic principles I learned from an ancient Chinese novel and it's videogame counterpart.

0:01 - An overview of what shaped my view of strategy
3:15 - I'm no Sleeping Dragon, but...
4:23 - The IP Empire framework
6:44 - Stop chasing gigs, start building properties
9:05 - Taleb's "Antifragility"

RESOURCES & LINKS:

Waitlist for Book Accelerator: http://mikekim.com/writeyourbook
My new book, Own Your Brand, Own Your Career: »
Three Kingdoms book: https://amzn.to/4nAF6Gf
Three Kingdoms vid summary: Three Kingdoms - OverSimplified
Antifragile book: https://amzn.to/3VP5wYL

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[#03] The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)