Brand You Personal Branding [#03]  The IP Empire - My "Antifragile" Strategy for Multiplying Markets (Without Starting Over)
Oct 7, 2025
Discover how one person's intellectual property can thrive across multiple markets. Learn about the IP Empire framework that shifts focus from chasing gigs to building sustainable assets. Delve into the concept of antifragility, exploring how businesses can not only survive but grow stronger in tough times. Hear how strategic insights from an ancient novel and its video game counterpart shaped these ideas. Plus, find out how to prepare your brand for unexpected market shifts like the recent pandemic.
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How A Video Game Shaped Strategy Thinking
- Mike Kim discovered strategy through the video game Romance of the Three Kingdoms and then read the original novel to learn more.
- The story taught him that talent and planning help but luck and context also matter in strategy.
Red Cliffs: Strategy That Needed Luck
- Mike Kim recounts the Battle of Red Cliffs example where strategy worked but relied on favorable wind and some luck.
- He highlights that even brilliant plans can depend on external factors beyond control.
Six Figures Is Validation, Not A Ceiling
- Hitting six figures proves product-market fit but doesn't guarantee growth to the next level.
- Viral wins and lucky breaks can mask business vulnerability and aren't sustainable strategies.
