Brand You Personal Branding 473 - The Newsletter-First Strategy That's Changing How I Build My Brand
6 snips
Sep 25, 2025 Feeling overwhelmed by content creation, the host reveals a new strategy focused on prioritizing the newsletter. This shift aims to simplify his approach and clarify his thoughts. He plans to syndicate this content to podcast and YouTube, making it easier to manage. Additionally, targeting LinkedIn for promoting his book ensures it reaches the right audience. The discussion highlights the importance of consistency and aligning with personal values while striving to serve the audience better.
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Sickness Triggered A Strategy Rethink
- Mike Kim got sick and it disrupted his content plans, which made him rethink his strategy.
- He used this personal setback to realize he was spreading himself too thin across channels.
Newsletter-First Content Workflow
- Commit to a single source of content and syndicate it across platforms to reduce scatter.
- Write the newsletter first, then record the podcast and repurpose to YouTube.
Centralizing Clarifies Your Message
- Centralizing content clarifies thinking and reduces the noise of being everywhere.
- A newsletter hub lets you repurpose the best work into audio and video more easily.
