329: How to Find Your Verbal Brand Identity with Justin Blackman
You Are The Brand
00:00
How to Scale Your Content Without Sacrificing Originality
i get really granular on the voice, and i give the description of the way that we write. It's like a designer would get as far as how to do a photo treatment. Snow you have these these voice guide lines, you can hire other writers. You can actually hire other writers, and they'll be on point. That's the thing. Its everyone feels that their voice is unique, and it is. But if we actually give it a mathematical value and figure out the exact blend of three elements, which we'll get into about how your voice fits in, it can be plotted. Yes, your voice can be unique, but it will still fall somewhere withon an actual
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