
Make It Happen Mondays - B2B Sales Talk with John Barrows
Richard Harris: Reviving Salesmanship and Personal Connection in Sales
Feb 26, 2024
Richard Harris discusses infusing humanity into sales, negotiation tactics, and adapting to technological changes. The conversation explores legacy, branding, and the evolution of sales techniques, highlighting the importance of adaptability in implementing effective strategies. Insights on AI's influence on buying decisions and the art of note-taking for active listening and communication in sales are also covered.
52:24
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Quick takeaways
- Adopt consultative selling over pushy tactics to humanize sales interactions.
- Use 'and' language in negotiations to maintain control and value-based pricing.
Deep dives
Building Sales Superteams
Building sales superteams requires top talent, extensive training, and strategic budgeting. Alternatively, using tools like Sales Hub from HubSpot can lead to success. The podcast episode highlights Richard Harris and his book, 'The Sellers Journey,' focusing on qualifying leads and humanizing the sales process.
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