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Iteration over experimentation, with Maria Pergolino

Aug 22, 2022
28:40
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1
Introduction
00:00 • 3min
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2
What's the Most Unique Challenge for a CRM?
03:09 • 3min
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3
How Do You Classify Your Marketing?
05:42 • 2min
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4
How Do You Build Your Business Around the Five Channels?
07:30 • 2min
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5
What's the Biggest Challenge for B2B Affiliate Marketing?
09:38 • 3min
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6
Are You Creating Passionate Advocates in Your Marketing?
12:53 • 4min
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7
You Can Make Anything Work, but You Can't Make Everything Work
17:21 • 2min
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8
B2B Is Boring Branding, Right?
19:33 • 2min
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9
Is Prioritization a Key to Your Success?
21:44 • 4min
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10
What's Your Marketing Team's Biggest Struggle?
25:28 • 3min
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In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. 
Discussed in this episode: 
Jobs to be done vs. ICP
Marketing KPIs across multiple channels
The need for focus and iteration
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