How Do You Classify Your Marketing?

I know your marketing is a bit unique in that you guys have chosen to take this route of going, we're going to have five main channels and they're pretty evenly dispersed. Walk us through the five because I think that's a, it's an interesting approach. Yeah. So we have, as you said, five sources, the way that we classify our marketing. That would be things that I'm sure every marketer thinks about in some cases. But generally speaking, those five have each represented equally in the business or close to equally.