B2B Is Boring Branding, Right?

In some B2B companies, it seems like there's this old way of doing marketing that they're stuck in. And then when they go to try, it's like, well, we have a presence on all these different platforms. If you do a webinar and you take a clip of that and put that on a TikTok account and don't have a full effort into TikTok, maybe that's just fine. It was five minutes. Maybe your first 30 videos get very little traffic, but it may build up a base and maybe there's something to their algorithm.