Are You Creating Passionate Advocates in Your Marketing?

Jason Kazi: I love that you're empowering your people with their side businesses. You want to create those passionate advocates. And so I wanted to hear like the unique ways you're doing that. One thing you had mentioned and you've brought up your CEO a couple of times, but you've also talked about how there's a DNA of mobility and optionality that he brought to the table. But that's also playing out in your marketing with having these five channels. How do you continue to be somewhat nimble in your approach?