What's the Most Unique Challenge for a CRM?

I've been thinking a lot lately about what people come and say they're looking for. What are the jobs that somebody's trying to accomplish? How do we help them save time so they can put more into their business? I imagine part of this too is like with that many people coming to you. And that's kind of scale. You can't just typically boil down like use cases into like these nice neat ICPs. So how do you think of that and like the customers that you serve? In our case, it's not necessarily a pain somebody has. It's not a pain to engage with your customers. We want to help automate the pieces that are repetitive so that you