How Do You Build Your Business Around the Five Channels?

The CEO is definitely a visionary and he saw these channels as when he was starting the business. I think very similarly, he saw how important international was and thought about localization in our product very early on. What has been interesting for my side is that one, they can counterbalance each other. And so really we've been able to learn a lot about each of the channels and use the opposite in the other channels to create some even flow for our teams,. which is pretty amazing.