New Books in East Asian Studies

Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

Dec 1, 2024
Ken Wilcox, former CEO of Silicon Valley Bank and author of "The China Business Conundrum," shares his firsthand experiences navigating the complexities of establishing a joint venture in China. He reveals the cultural misunderstandings that led to obstacles, including challenges from the Chinese government. Wilcox discusses the intricacies of Chinese business practices, the risks of intellectual property theft, and the need for realistic expectations. His lessons learned provide valuable insights for anyone looking to engage with China's unique corporate landscape.
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