New Books in East Asian Studies cover image

Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

New Books in East Asian Studies

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Navigating Global Business Challenges

This chapter explores the speaker's journey as CEO of Silicon Valley Bank, detailing the bank's expansion into international markets, particularly China. It highlights the challenges of establishing a business presence in a complex bureaucratic landscape, the cultural nuances encountered, and the risks of intellectual property theft. Moreover, the speaker reflects on strategic decisions that helped the bank navigate economic downturns while emphasizing the importance of specialization and innovation.

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