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Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

New Books in East Asian Studies

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Navigating Business in China

This chapter explores the unique challenges that foreign companies face in the Chinese market, contrasting their experiences with domestic firms. It highlights the intricate relationship between business and government in China, emphasizing the cultural and institutional differences that impact international operations.

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