New Books in East Asian Studies cover image

Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

New Books in East Asian Studies

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Navigating the Cultural Divide in Chinese Business Practices

This chapter explores the unique challenges of establishing a business presence in China, focusing on cultural nuances that differ from Western practices. The speaker shares personal experiences and language learning struggles, underscoring the importance of cultural understanding for success in the Chinese market.

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