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Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

New Books in East Asian Studies

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Navigating Chinese Business Terrain

This chapter explores the stark contrasts between Chinese and Western business practices, focusing on the flexible nature of agreements in China and the significant governmental influence. It highlights the challenges faced by American businesses in the Chinese market, detailing the complexities of relationships, regulatory hurdles, and the risks of intellectual property loss.

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