The Unstoppable Marketer®

EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth

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Jun 12, 2023
Andrew Faris explores what it really takes to scale an e-commerce business, from unit economics and contribution margins to product-market fit and customer acquisition. The conversation digs into choosing a growth vision, spotting products that bring in first-time buyers, and measuring the customer experience. They also discuss why ROAS alone can’t tell the whole story.
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