EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth
The Unstoppable Marketer®
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How to Scale an E-Commerce Business
For e-commerce businesses, the number you want to be targeting is like 15% or less of your revenue in SG&A. And if you can do that, then that creates a massive efficiency. You have to pay a little more for Clavio at that point when you've spent more, but it's not nearly commensurate with the value increase. It costs basically the same amount of money to send an email to a thousand people as it does to send it to a million people.
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