EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth
The Unstoppable Marketer®
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How to Approach a Vision for Your Business
A lot of internal growth leaders are set up for failure because businesses don't answer those questions first. So they hire a growth leader and say, hey, I just want to grow, but they don't really have a vision of how they want to grow their company or what they want their company to be. It's like, okay, am I aiming for a high ROAS or low ROAS growth? Is it the new customer acquisition? Is it retention? You know, what is it exactly?
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