EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth
The Unstoppable Marketer®
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How to Focus on New Customer Revenue Versus Return Customer Revenue
Andrew Keen: I don't even know how to look at an e-commerce business anymore without immediately going to their Shopify first time versus returning customer sales report and looking at that. It's the first thing he looks at. He says, "There's no such thing as revenue" because he now doesn't believe in D2C. But starting to do that and then actually forecasting everything about your business based off of that is just the key thing.
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