EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth
The Unstoppable Marketer®
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How to Increase Your LTV
Marketing is not the main driver of LTV. The only tactic that I think seems to be able to produce a meaningful increase in LTV relative to the product being static, basically, is subscription. If you can be great at generating a meaningful amount of subscription revenue, that is how you can potentially really jumpstart your LTV. But it starts with identifying the number and many, many people, many, many entrepreneurs don't actually know what their LTV is on their products.
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