EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth
The Unstoppable Marketer®
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How to Build a Successful Acquisition Product
A lot of people don't oftentimes break their product categories into acquisition products versus retention products. A really simple way is to just go into Shopify and look at what your best sellers are. And you can break that down by first time customer as well. But I think a really great point for people to start out withwhat you're saying under is just understanding what those products are that drive a first time customer purchase.
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