EP. 51 Get Your Head Out Of Your ROAs & Start Asking The Right Questions w/ Andrew Faris Founder of AJF Growth
The Unstoppable Marketer®
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How to Measure Your Goal and Vision for Online Advertising
Andrew Ferris: What's the goal of doing online advertising? Is it just to grow at X percent or is it to also get eyes on your brand? Like you said, people default to more money, but there's a good, there's a right way and a wrong way to do that depending on what your goal and vision is. And not enough brands ask those questions at the beginning of their journey or when they're trying to do online advertising to begin with.
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