Jordan Syatt, a successful personal trainer and co-host of a mentorship podcast, shares insights on building a thriving fitness career. He discusses the importance of mentorship and the challenges faced by new coaches, emphasizing genuine motivation over profit. Syatt reflects on his journey working with high-profile clients and the role of in-person coaching for online success. The conversation also touches on modern health challenges, the rise of GLP-1 agonists, and the importance of fostering authentic community connections in the fitness industry.
Success in coaching requires expertise in program design, nutrition, psychology, and client relationships.
Hands-on coaching experience is invaluable for mastering program design and client psychology.
Meeting high-profile client needs involves navigating demands and tailoring training and nutrition plans.
Building a coaching business requires patience, consistency, and a holistic approach to health coaching.
Specializing in areas of passion, staying humble, and continuous learning are vital for coaching success.
Deep dives
Building a Successful Trainer Mentoring Program
The podcast episode discusses the importance of creating a mentorship program for trainers to bridge the gap between coaching techniques and business guidance. Successful trainers need to focus on program design, exercise techniques, nutrition coaching, psychology, and client relationships to excel in their field.
Experiences and Insights from Top Personal Trainers
The episode features personal insights from successful trainers and how they progressed in their careers. The discussion includes mentorship, providing guidance on program design, exercise queuing, and client psychology, emphasizing the value of hands-on coaching experience in honing coaching skills.
Challenges and Learnings in Coaching Gary Vaynerchuk
The conversation delves into the unique experience of coaching a high-demand client like Gary Vaynerchuk and the challenges faced in meeting his coaching needs. Insights into navigating client demands, creating meal plans, and addressing specific training techniques are highlighted.
Balancing Business Growth and Client Focus in Coaching
The podcast explores the balance between scaling a coaching business and maintaining a strong focus on client needs. Emphasizing the importance of consistent and patient coaching approaches, the discussion underscores the value of knowledge, passion, and ownership in building a sustainable coaching career.
Changing Scope of Health Coaches
Health coaching has evolved over time, expanding beyond just workout and diet plans to now encompass lifestyle guidance. The scope of health coaching has significantly widened, emphasizing the importance of holistic approaches that consider various factors like sleep, stress, and personal interactions. Coaches are now expected to be well-versed in diverse areas to cater to the multifaceted needs of their clients, making the profession more demanding but also more comprehensive.
Longevity of Building a Coaching Business
Building a successful coaching business is not a quick endeavor as it often takes much longer than anticipated. Patience is crucial as it can take years of consistent effort, content creation, and client acquisition to establish a self-sustaining coaching business. The journey of growing a coaching practice is gradual, requiring a blend of in-person and online coaching strategies to create a more stable income while expanding the online presence.
Value of Specialization and Humility in Coaching
Specialization and humility play vital roles in the coaching field, emphasizing the importance of focusing on areas of passion and expertise. Coaches are encouraged to start with what they are most passionate about and excel in that before diversifying. Additionally, maintaining humility, continuous learning, and being open to feedback are highlighted as essential characteristics for coaches to enhance their effectiveness and adapt to the evolving landscape of the industry.
Importance of Personal Experience in Coaching
Coaches are encouraged to experiment with different diets and training styles to gain personal experience and better understand their clients. By going through various health and fitness routines themselves, coaches can speak more authentically to their clients' experiences and offer more personalized guidance, fostering trust and long-term client relationships.
Building a Strong Fitness Community Through Personal Connection
Prioritizing genuine connections and individual attention over a large following is emphasized in building a loyal and engaged fitness community. Offering free assistance, engaging with clients personally, and focusing on providing high-quality content steadily over time build trust and long-lasting relationships, leading to a strong and dedicated client base. Time is recognized as a valuable asset in establishing meaningful connections and nurturing a supportive fitness community.
Why they started the Fitness Business Mentorship. (1:26)
How did they meet? (3:22)
Getting close through the shared suffering of training Gary Vaynerchuk. (5:39)
The inspiration behind how their podcast was born. (22:03)
The needs they wanted to fill in the fitness space. (26:02)
Do you want to be a coach or a CEO? (33:14)
Online vs. in-person coach. (34:38)
The characteristics of coaches who have built a good/sustainable career. (39:07)
How social media can feed your insecurities and narcissism. (46:35)
Are we getting better or worse as a society due to access to information? (48:39)
Be great at one. (52:45)
Realistic expectations for new coaches or trainers starting their business. (54:50)
Explaining the process of the Fitness Business Mentorship. (1:00:30)
How GLP-1 agonist peptides, like Semaglutide and Tirzepetide, will impact the fitness & health space. (1:07:39)
The value of having a mentor who has been there and done it. (1:30:05)
Creating impact. (1:31:44)
What would they do differently if starting over? (1:34:35)
The keys to building a tight community? (1:42:50)
The advantage of time. (1:48:14)
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