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Quick takeaways
- Word of mouth marketing is the most effective form of marketing, and businesses should strive to create products or services that people naturally want to talk about and share with others.
- Publicly sharing elements of a product or service can greatly enhance word-of-mouth referrals, and by allowing customers to experience and showcase their participation or use of a product in a public way, the mere act of participation becomes a natural form of referral.
Deep dives
Maximizing Word-of-Mouth Marketing
Word of mouth marketing is the most effective form of marketing, and businesses should strive to create products or services that people naturally want to talk about and share with others. By focusing on creating valuable and shareable elements within their offerings, businesses can encourage customers to constantly promote and recommend their brand to their social media audiences. This can be achieved by bundling in free digital education or other valuable resources that incentivize customers to spread the word about the brand without the need for discounts. Referrals can be enhanced by giving customers language and vocabulary to succinctly describe the product or service, ensuring consistent messaging when it is shared with others.
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