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Word-of-Mouth Power
- Word-of-mouth marketing is the most effective marketing strategy.
- Aim to create something so good that 50% of users tell a friend.
Strategic Languaging
- Use consistent language to describe your product or service.
- This helps customers understand and share your message effectively.
Languaging Examples
- Alex Hormozi consistently said "I have nothing to sell you" in his early videos.
- Elon Musk repeatedly described Teslas as "the most fun thing you can buy."