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How To Create A Viral Marketing Flywheel

The Espresso Hour

CHAPTER

How to Sell Your Attention to People Who Don't Want What You Have

I hope e-commerce companies somehow stumble onto this episode because I experienced the same thing. If you're shopping for shorts, wouldn't it be especially as a guy, most guys have no idea about fashion or fashion sense? Here's what t-shirts you should pair with your shorts. Or if you're going shopping for a watch, here's how to find the right watch based on what you're wearing. So so many different ways and you could apply this to e-commerce, you could probably apply this to services, courses, everything.

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