4min chapter

The Espresso Hour cover image

How To Create A Viral Marketing Flywheel

The Espresso Hour

CHAPTER

How to Use Word of Mouth to Promote a Product

Ship30 has a built-in flywheel of people telling everyone about the fact that they're in it and how much they're enjoying it because of the public nature of it. Dickey: The number one way for your product to have that natural referral is results. But I think more tactically you can think about how do you build parts of your course product service book into publicly shareable elements, he says.

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