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How To Create A Viral Marketing Flywheel

The Espresso Hour

CHAPTER

The Importance of Time Allocation and Focus

Dickey: I think we've probably fallen victim to that of like, oh yeah, we'll just spin it up. We don't necessarily need to build out the full program and give it a ton of attention. But again, it goes back to like on your build order, what is the return on that? And maybe it's something we should give more attention to as you weigh the potential upside of something like that compounding for you versus additional tweets and Twitter threads.

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