How To Create A Viral Marketing Flywheel
The Espresso Hour
The Importance of Longevity in Marketing
If you don't give your customers the language that you want them to use to talk about you, then there is no compounding effect. So for example, in everything we do, we repeat, start writing online, start writing Online over and over and over again. And if you notice when people talk about ship 30, they use that same language over and over again. That makes it easy for that to get exposed to net new people who might be interested in it.
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