The Mobile User Acquisition Show 😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎
Aug 17, 2023
Aayush Sakya, Head of UA at Earnin, shares insights on measurement post-ATT, including structuring geo-hold out tests and evaluating SKAN campaigns. They also discuss reviewing creative performance, managing expectations with incomplete data post-ATT, and building trust with stakeholders. Aayush introduces Earnin, a FinTech company providing on-demand access to earned income.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Focusing on Incrementality and Geo Hold Out Tests
04:46 • 7min
Tactical Execution of Marketing Mix Modeling and Creative Performance
12:05 • 2min
Building Trust and Managing Expectations in Post-ATT Measurement
14:28 • 2min
Building Trust and the Role of Earnin
16:35 • 3min