😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎
The Mobile User Acquisition Show
Tactical Execution of Marketing Mix Modeling and Creative Performance
This chapter explores the implementation of marketing mix modeling (MMM), suggesting the option of building it in-house or working with an agency. It highlights the importance of data science expertise and creative testing for marketing success.
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