Focusing on Incrementality and Geo Hold Out Tests

Our guest today is Aayush Sakya, Head of UA at Earnin.

Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.

He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.

In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.


Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/

KEY HIGHLIGHTS

🤔How should digital marketers think about measurement post-ATT? 

🔨Structuring geo-hold out tests.

📏Channels to measure impact from geo-holdout tests.

💯Evaluating results to understand the true impact of SKAN campaigns.

🔥Understanding the impact of multiple channels on performance 

📈How should a marketer review performance of creative post-ATT?

 😎Managing expectations and reporting with incomplete data post-ATT.


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