Building Trust and Managing Expectations in Post-ATT Measurement

Our guest today is Aayush Sakya, Head of UA at Earnin.

Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.

He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.

In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.


Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/

KEY HIGHLIGHTS

🤔How should digital marketers think about measurement post-ATT? 

🔨Structuring geo-hold out tests.

📏Channels to measure impact from geo-holdout tests.

💯Evaluating results to understand the true impact of SKAN campaigns.

🔥Understanding the impact of multiple channels on performance 

📈How should a marketer review performance of creative post-ATT?

 😎Managing expectations and reporting with incomplete data post-ATT.


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