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5min chapter
😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎
The Mobile User Acquisition Show
Introduction
The host and guest discuss the impact of ATT on measurement and the need for marketers to drive incremental performance. They explore the challenges of last-click attribution and recommend running geo lift tests for accurate measurement.
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