Our guest today is Aayush Sakya, Head of UA at Earnin.
Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.
He's among the most experienced among a cohort of early mobile growth marketers that Iâve known. Weâre excited to have him.
In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/
KEY HIGHLIGHTS
đ€How should digital marketers think about measurement post-ATT?
đšStructuring geo-hold out tests.
đChannels to measure impact from geo-holdout tests.
đŻEvaluating results to understand the true impact of SKAN campaigns.
đ„Understanding the impact of multiple channels on performance
đHow should a marketer review performance of creative post-ATT?
đManaging expectations and reporting with incomplete data post-ATT.
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