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3min chapter
😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎
The Mobile User Acquisition Show
Building Trust and the Role of Earnin
The importance of building trust between marketing analytics, finance, and product teams is discussed, with a focus on being transparent about incomplete data and the implementation of App Tracking Transparency. The guest speaker also introduces his company, Earnin, a FinTech company that provides on-demand access to earned income.
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