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Aayush Sakya

Head of UA at Earnin with over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.

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Aug 17, 2023 • 20min

😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

Aayush Sakya, Head of UA at Earnin, shares insights on measurement post-ATT, including structuring geo-hold out tests and evaluating SKAN campaigns. They also discuss reviewing creative performance, managing expectations with incomplete data post-ATT, and building trust with stakeholders. Aayush introduces Earnin, a FinTech company providing on-demand access to earned income.