

BONUS #2 🍺 The Knight of Non-Alcoholic Beer: Bill Shufelt, Athletic Brewing Co-Founder & CEO
Feb 3, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Introduction
00:00 • 2min
Athletic Brewing Company
01:36 • 3min
Why I Have to Start a Non-Alcoholic Beer Company
04:22 • 2min
Is There a Stigma Associating With Non-Alcohol?
06:44 • 3min
Entrepreneurship
09:39 • 2min
Abstaining From Alcohol Improved Your Health, Your Performance at Work
11:35 • 2min
Pitching a Brand New Idea to Investors
13:10 • 4min
How Do You Celebrate That First Inch Score?
16:51 • 3min
Non-Alcoholic Beer
20:04 • 2min
Non-Alcoholic Beer
21:39 • 3min
How Does Your Beer Make People Feel?
24:15 • 2min
Can Liquid Death Becoming a Hero?
26:21 • 2min
The One Piece of Advice on Branding for a Product
28:09 • 2min
The Paradox of Craft Beer
29:40 • 2min
How to Scale Up a Brewery?
31:16 • 2min
Big Beer Acquires Biggest Non-Alcoholic Beer
32:49 • 3min
Dry January, All Time Manufactured Marketing Month?
35:20 • 2min
How Do You Keep Customers Coming Back?
37:27 • 2min
The Non-Alcohol Investors Are Role Models
39:23 • 3min
How Do You Manifest a High Performance Life?
42:19 • 2min
Starting the Day the Right Way
44:14 • 2min
The Best Business Leader Yet
45:46 • 2min
What's the Best Drink Yet?
47:31 • 2min
The Best Fact of the Day
49:06 • 2min